Live webinars have been around for a while, but that doesn't mean they aren't still a valid tool for generating leads and earning new business. In today's world, this same technology is being used as a means to carry on our day-to-day operations, so people are even more accustomed to the technology and potential glitches that brings along with it. So why haven't you held your first webinar yet?
What is your company's value proposition and what piece of that would you like to present to help educate a group of potential customers? That really is the hardest piece of the plan. Once you know what you're going to deliver, the rest is a simple checklist:
Choose a user-friendly platform: Choose a webinar or video conferencing platform that the general public is accustomed to using, like Zoom or GoToWebinar. There are many fancy platforms with a ton of bells and whistles, but the most important feature is really just ease of use. If they can't get logged in, what's the point, right?!
Optimize your content: Be sure your slide deck, handouts/downloads, landing page, and marketing materials are all well-designed and consistent with your brand image.
Build your audience: Create an event page on your website, design an email campaign to known leads, and promote your webinar on social media.
Be ready on game day: Make sure that your cell phone is shut off, the kids aren't going to run into the room, your computer is rebooted and you don't have a bunch of other programs running in the background to bog down your system. A good checklist can help ensure everything goes off without a hitch!
Follow up is key: Make sure all your new leads are seamlessly captured in your CRM so you can follow up later.
We've put together a Webinar Best Practices Guide to help you think through more of the development and delivery of your own live events.
If you'd like help on any aspect of the event - from marketing to follow-up - we are here to offer a hand.